Twitter Power

The idea of Twitter is simple - send short text messages to your friends easily from a mobile device or your computer. The uses of Twitter are growing beyond personal communications to the business world. As an example, one of my friends bought a pay-per view football game this weekend, only to find with friends and family gathered around the tv that the audio was non-existent for the first 20 minutes, followed by a random garbled picture occurring sporadically throughout the game. He complained about the cable company via a twitter message to his followers on Twitter, and was surprised to receive a twitter message back from the cable company offering to help resolve the issue! The ability to search twitter messages for key words allows companies to spot potential customer problems and react to them quickly. What a neat application of this technology.

Do you use Twitter or a competing service? Have you had a similar experience?